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The Business of Intellectual Property

http://library.stanford.edu/searchcat?ckey=7510731

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[ Transactional ] Intellectual Property: General

Why it is relevant for ...

[ Transactional ] : Scholarly (Oxford University Press) volume on the economic aspects of intellectual property (IP) in the United States, including consideration of: the "IP economy;" information assets; using information assets to create value; attaching IP to information assets; strategic implications for business; strategic considerations in innovation; linking innovation, business, and IP; elements of IP strategies from successful companies; "value extraction points" -- understanding the business model and the value chain; extracting value from IP; developing a value creation IP strategy; implementing the value creation strategy; acquiring information assets; protecting information assets; extracting value from information assets; "IP law 101" for business owners; key questions about IP that a business must answer; information asset audit questionnaire; (IP program self-assessment tool; and international considerations.

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Oxford University Press volume on the economic aspects of intellectual property (IP) in the United States.

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