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Intellectual Property: The Tough New Realities that Could Make or Break Your Business

Intellectual Property: Trademark/Trade Secrets Law

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Intellectual Property: The Tough New Realities that Could Make or Break Your Business

http://library.stanford.edu/searchcat?ckey=6865292

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[ Regulatory & Policy ] Intellectual Property: Trademark/Trade Secrets Law

Why it is relevant for ...

[ Regulatory & Policy ] : Carefully organized and presented monograph by widely-acknowledged intellectual property (IP) expert and Stanford Law School professor covering IP in the United States and around the world -- including its economic aspects -- noting that while every decision involving intellectual assets is ultimately a legal decision, every legal decision is at bottom a business decision such that lawyers and business managers must ensure all IP-related decisions are both legally sound and supportive of the business in terms of its objectives, strategy, and performance; the book covers: the "intellectual property paradox" (i.e., without a property rights system intellectual assets will be under-produced, yet with such a system they will be underused); patents; copyrights; trademarks; trade secrets; intellectual assets on the Internet; and intellectual assets in international markets..

Description:

Monograph by Stanford Law School professor covering intellectual property (IP) in the United States and around the world, including its economic aspects.

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