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MS&E The Social Data Revolution: Data Mining and Electronic Business

Intellectual Property: Media, Entertainment, Sports

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MS&E 237

The Social Data Revolution: Data Mining and Electronic Business

School of Engineering

Recommended for route(s):

[ Academia ] [ Litigation ] [ Regulatory & Policy ] [ Transactional ] Intellectual Property: Media, Entertainment, Sports

Why it is relevant for ...

[ Academia ] [ Litigation ] [ Regulatory & Policy ] [ Transactional ] as a Relevant Course outside SLS for those interested in Internet : The computer and IT industries are constantly evolving, and clients appreciate a quick understanding of their business goals, so it is useful to get an understanding of the business context of the relevant technologies while in school. This course considers the increasing use of social media and the impact of data mining in recent electronic business cases.

General course Description:

Hands-on exploration of current and emergent data sources and their impact on individuals, business and society: recommendation engines, reputation systems, social network analysis, and engagement metrics. Guest speakers, homework assignments and group projects (e.g., Twitter and Facebook apps) combine data strategy, machine learning, modern and traditional marketing, behavioral economics, and incentive design. Cases include Amazon.com, BestBuy, MySpace, Lufthansa, and startups.Hands-on exploration of current and emergent data sources and their impact on individuals, business and society: recommendation engines, reputation systems, social network analysis, and engagement metrics. Guest speakers, homework assignments and group projects (e.g., Twitter and Facebook apps) combine data strategy, machine learning, modern and traditional marketing, behavioral economics, and incentive design. Cases include Amazon.com, BestBuy, MySpace, Lufthansa, and startups. Prerequisites: intellectual curiosity, entrepreneurial spirit, some programming experience (details at weigend.com/teaching), and willingness to implement in the real world.

Course Style: A Substantive course teaches the law, theory, and policy in a particular area of law

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