MS&E Global Entrepreneurial Marketing
Intellectual Property: Patent Law
Law School Courses
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Courses Outside SLS by Topic
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Global Entrepreneurial Marketing
School of Engineering
Recommended for route(s):
[ Transactional ] Intellectual Property: Patent Law
Why it is relevant for ...
[ Transactional ] as a Relevant Course outside SLS for those interested in Marketing : Students interested in becoming IP transactional attorneys may want to take 1 or more courses on marketing to better understand some of the strategic and tactical marketing decisions faced by businesses. This course addresses skills needed to market new technology-based products around the world or to manage global operations, with large networks of customers as well as service and support providers.
General course Description:
Skills needed to market new technology-based products to customers around the world. Case method discussions. Cases include startups and global high tech firms. Course themes: marketing toolkit, targeting markets and customers, product marketing and management, partners and distribution, sales and negotiation, and outbound marketing. Team-based take-home final exam. Limited enrollment.
Course Style: A Substantive course teaches the law, theory, and policy in a particular area of law