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MKTG Brand Planning

Business Law: Commercial Transactions & Licensing

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Transactional
Business Law
Commercial Transactions & Licensing

Path " Business Law : General does not include this course.
Path " Business Law : Antitrust & Trade Regulation does not include this course.
Path " Business Law : Art Law does not include this course.
This course is also found in route(s):
Business Law: Commercial Transactions & Licensing
[ A ] [ L ] [ R ] [ T ]
Path " Business Law : Employee Benefits does not include this course.
Path " Business Law : Estate Planning does not include this course.
Path " Business Law : Finance: Banking & Bankruptcy does not include this course.
Path " Business Law : Finance: Capital Markets, Financial Reporting, Corporate Governance does not include this course.
Path " Business Law : International does not include this course.
This course is also found in route(s):
Business Law: Media, Entertainment, Sports
[ A ] [ L ] [ R ] [ T ]
Path " Business Law : Mergers & Acquisitions does not include this course.
Path " Business Law : Real Estate does not include this course.
Path " Business Law : Tax Law does not include this course.
Path " Business Law : Venture/Entrepreneurship does not include this course.
Your Map Business Law
Path " Civil Rights/Liberties : General does not include this course.
Your Map Civil Rights/Liberties
Path " Criminal Law : General does not include this course.
Path " Criminal Law : International Criminal Law & Immigration Law does not include this course.
Path " Criminal Law : White Collar Crime does not include this course.
Your Map Criminal Law
Path " Education Law : General does not include this course.
Your Map Education Law
Path " Employment Law : General does not include this course.
Path " Employment Law : Employee Benefits does not include this course.
Path " Employment Law : Labor does not include this course.
Your Map Employment Law
Path " Environmental Law : General does not include this course.
Path " Environmental Law : Clean Tech does not include this course.
Path " Environmental Law : Conservation & Natural Resources does not include this course.
Path " Environmental Law : Energy & Climate Change does not include this course.
Path " Environmental Law : International does not include this course.
Path " Environmental Law : Pollution/Harms to Public Health does not include this course.
Your Map Environmental Law
Path " Health Law : General does not include this course.
Path " Health Law : Health Care Reform does not include this course.
Path " Health Law : Health Care Providers does not include this course.
Path " Health Law : Life Science Research Institutions & Companies does not include this course.
Your Map Health Law
This course is also found in route(s):
Intellectual Property: General
[ T ] [ R ]
This course is also found in route(s):
Intellectual Property: Computer Software
[ R ]
This course is also found in route(s):
Intellectual Property: Copyright Law
[ T ] [ R ]
This course is also found in route(s):
Intellectual Property: Cyberlaw & the Internet
[ R ] [ T ]
This course is also found in route(s):
Intellectual Property: IT/Electronics
[ R ]
This course is also found in route(s):
Intellectual Property: Media, Entertainment, Sports
[ R ] [ T ]
Path " Intellectual Property : Life Sciences/ Biotechnology does not include this course.
This course is also found in route(s):
Intellectual Property: Patent Law
[ T ]
This course is also found in route(s):
Intellectual Property: Trademark/Trade Secrets Law
[ R ]
Your Map Intellectual Property
Path " International Law : General does not include this course.
Path " International Law : International Trade does not include this course.
Path " International Law : Public International Law does not include this course.
Your Map International Law
Path " Litigation/ADR : General does not include this course.
Path " Litigation/ADR : Family Law/Trust & Estate Litigation does not include this course.
Path " Litigation/ADR : Tort Litigation does not include this course.
Your Map Litigation/ADR
Path " Public Interest Law : General does not include this course.
Path " Public Interest Law : Non-Profits does not include this course.
Path " Public Interest Law : Direct Legal Services does not include this course.
Your Map Public Interest Law
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MKTG 357

Brand Planning

Graduate School of Business

Recommended for route(s):

[ Transactional ] Business Law: Commercial Transactions & Licensing

Why it is relevant for ...

[ Transactional ] as a Relevant Course outside SLS for those interested in Product Development : Commercial/licensing attorneys, particularly those working with trademarks, benefit from knowing something about marketing communications and product development. Students interested in new products and branding issues should consider taking 1 or more courses on marketing and customer focus. This course addresses challenges faced by brand managers and others in marketing positions.

General course Description:

Brand Planning is an advanced MBA reading seminar that addresses some of the basic branding decisions faced by companies. The main objective of the course is introduce you to the concepts, models and methods that will help address the challenges faced by brand stewards, managers and others in marketing-related positions. The course will rely on leveraging marketing theory, science and practice to understand and manage brands. Specifically, the objectives of this course are to shed insight on: 1. Understanding the Brand: Determining brand positioning and value proposition 2. Crafting the Brands: Planning and implementing brand marketing programs 3. Building the Brand: Building consumer-brand relationships and measuring brand performance 4. Managing the Brand: Growing and sustaining brand equity over time and across geographic boundaries The course will benefit those in corporate positions with brand stewardship responsibilities, those interested in the valuation

Course Style: A Substantive course teaches the law, theory, and policy in a particular area of law

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