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LAW Intellectual Property: Trademark and Unfair Competition Law

Intellectual Property: IT/Electronics

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Intellectual Property: General
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Intellectual Property: Computer Software
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Intellectual Property: Copyright Law
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Intellectual Property: Cyberlaw & the Internet
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LAW 337

Intellectual Property: Trademark and Unfair Competition Law

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Recommended for route(s):

[ Litigation ] Intellectual Property: IT/Electronics

Why it is relevant for ...

[ Litigation ] as a Related Elective for those interested in Copyright & Trademarks : Lawyers who have clients in any kind of online content or technology industry should become familiar with trademark law and the protection of a company's goodwill in its associated marks. Students who want a more in-depth understanding of trademark law should take this course instead of the survey course, Introduction to Intellectual Property.

General course Description:

This course will focus on the exploitation of merchandising values (such as brand names), celebrity values (such as product endorsements) and competitive advantage (such as technical know-how) under federal and state trademark unfair competition, right of publicity and trade secret laws. An emphasis will be placed on business and litigation counseling considerations.

Course Style: A Substantive course teaches the law, theory, and policy in a particular area of law

Course Frequency: Offered once a year

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