STRAMGT 586

New World Global Business

Graduate School of Business

Recommended for route(s):

[ Litigation ] Business Law: General

General course Description:

This elective is concerned with two themes: 1. The strategies and competitive basis of new business challengers-- enterprises based in the countries of the "New World" of rapidly developing economies, including China, India, Brazil and Russia, Mexico, Indonesia and Turkey; 2. How companies based in the developed world can compete with the challengers. The rapidly developing economies are the home bases for highly competitive new firms which have employed novel and successful business models to gain significant stakes in domestic markets. Their home economies have been, to varying degrees, less affected than the mature economies by the global financial crisis and their firms have been able to continue remarkable domestic growth trajectories. Further, many of these firms are outwardly focused and rapidly gaining positions in the developed world, where they are challenging the interests of developed world multinationals. For global incumbents, it is critical to understand the strategies of the new challengers and how to compete with them. The focus of the course will be on these New World firms, with the aim of understanding the strategies and competences they are deploying in their successful expansion. Integral to their developing global competences is the role of disruptive innovation, addressing under-served markets, and exploiting institutional distance in establishing competitive positions in the home base. Yet it is not clear to what extent these competences can be successfully translated into more developed markets. The course will address strategies multinationals based in the developed world can adopt to counter the new challengers and succeed in their home markets, as well as in the home markets of these challengers. The course will be taught with newly developed case studies written for this and related courses. The cases provide insight into the strategies of New World companies, how companies from the developed world can address the opportunities and risks in New World countries and use them as platforms for expansion. The following are examples of companies which will be included: Natura - Exporting Brazilian Beauty, Brazil Lenovo: Managing a Global Merger, China Haier: Taking a Chinese Company Global, China Infosys Technologies Ltd.: Looking to the Future, India TNK-BP: Russian Oil and Foreign Interests, Russia Samsung Electronics: Global Flash Memory Business, Korea Arcor: The Challenge of Becoming a Global Competitor, Argentina Metro Cash & Carry, Russia, India, China Monsanto: Realizing Biotech Value in Brazil, Brazil, US Arcelik's International Expansion, Turkey Studio Moderna in Eastern Europe, Slovenia

Course Style: A Substantive course teaches the law, theory, and policy in a particular area of law

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