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GSBGEN Innovation and Management in Health Care

Intellectual Property: Life Sciences/ Biotechnology

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Intellectual Property
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GSBGEN 551

Innovation and Management in Health Care

Graduate School of Business

Recommended for route(s):

[ Academia ] [ Litigation ] [ Regulatory & Policy ] [ Transactional ] Intellectual Property: Life Sciences/ Biotechnology

Why it is relevant for ...

[ Academia ] [ Litigation ] [ Regulatory & Policy ] [ Transactional ] as a Relevant Course outside SLS for those interested in Management : Health care lawyers and lawyers who work with biotech clients should know the key players in the system, whether you will be an IP lawyer working on a client’s patent portfolio or a regulatory lawyer developing an FDA strategy. This course provides an overview of both health care delivery and reimbursement, as well the strategies clients may adopt to get their services reimbursed and their innovations financed.

General course Description:

The health care system accounts for over 17% of US GDP and is one of the fastest growing segments of the economy. This two unit class focuses on the interplay and tension between the main players in the health care field - providers of health care services (individual doctors, group practices, integrated health care systems), payors (insurances companies, employers, consumers, and government), patients, and innovator companies (biopharma, medical device, diagnostics, and health care IT). The course is designed for students with a broad diversity of backgrounds and interests who want to better understand the health care business and system. No prior experience in the health care or medical field is assumed or needed. The focus of the class will be primarily on the US health care system, but there will be limited discussion of non-US systems as well. The course is divided into five modules: 1. An overview of the US Health Care System and the interplay between payers, providers, and innovators 2. Provider organization models and incentive structures - The relationship between quality, cost, and access - Integrated systems and fee for service models - New IT technologies, including electronic data records, and incentives for adoption - How the delivery system structure affects technology innovators 3. Innovator business models and issues - Financing and managing new product development and portfolio management - Clinical trial management and gaining regulatory approval - Marketing, communication and sales strategies (both physician and patient communication and sales) to drive product adoption and gain third party reimbursement - Business models to drive innovation 4. New technologies, business opportunities, and business models - Molecular diagnostics - Stem cells and regenerative medicine - Consumer genomics 5. Health care system reform The class will be taught primarily from the perspective of a business person operating a company rather than that of a policy maker, academic, or investor. While there will be a few lectures to provide background and frameworks for course topics, most classes will involve a case discussion and prominent guest speakers from the health care industry. Speakers and panelists in previous years included CEOs and senior executives from Genentech, Gilead, Onyx Pharmaceuticals, Medtronic, Jazz Pharmaceuticals, and Genomic Health; venture investors from Essex Woodland Health Ventures and Prospect Ventures; and heads of the health care/biotech practices at McKinsey and Goldman Sachs.

Course Style: A Substantive/ Perspective course looks at law from an external or non-traditional standpoint.

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